Posted by (JavaScript must be enabled to view this email address) on Jul 27 at 11:16 AM, filed under
Fullrange are currently looking for a full-time Account Manager/Producer.
This person will be working under the direction of the Account Director/Exec Producer, to manage the start-to-finish delivery of film projects.
This will include responsibility for client communications, and a range of producing activities including management of internal and freelance resources through the entire process from creative development through to production and post-production.
Responsibilities may also include research tasks to support marketing and PR activities, and management of booking processes for Fullrange’s equipment hire services.
The person in this role does not necessarily need experience specifically in film production, but must have client side experience of project management and communications, and an interest in film. Knowledge of creative industries is preferable.
To apply please email a cover letter and CV to (JavaScript must be enabled to view this email address) on Jul 09 at 08:33 AM, filed under
OK, not really. But watch this (in HD), it’s brilliant.
I once read about someone working on Aardman’s Curse of the Were Rabbit. In a scene in a wood it wasn’t possible to light the model in such a way as to give the right level of contrast between the shadows on one side of the trees and the light on the other. So they simply painted shadows on. I’m sure they weren’t the first people to come up with that but I just love these little details and practical solutions. In this lego movie it’s the sound, the focus pulls, the single shot nature of it and the action movie deliberate clichés. It also works brilliantly without music.
The tracking on the jet pack guy is surprisingly ropey but the rest of it is just great fun.
Posted by (JavaScript must be enabled to view this email address) on Jun 28 at 04:39 PM, filed under
Yes we are.
We would like someone to come and work with us as a Duplication Assistant in our DVD/CD duplication department.
Description
Primary Responsibilities:
Fullrange runs a successful DVD/CD duplication department with a range of national and international clients. Your job will be to support the Head of Duplication in the fulfilment of orders. This involves the management of orders, dealing with clients, order administration, handling artwork, quality control, delivery and maintaining Fullrange’s extremely high standards of customer service.
Additional Responsibilities:
Providing occasional support to the production and post-production department, managing the hire of production equipment, greeting visitors, answering phones and other responsibilities as required by the company.
Although there will be some limited involvement in elements of production and post-production, candidates should not see this as an opportunity to get into the film industry.
37.5 hours per week, City-centre location. Starts July 2010.
Requirements
Essential: diligence, high levels of organisation, initiative, positive attitude, ability to cope under pressure, quick learning, sense of humour. In the first instance email your CV (text only, no more than 2 A4 pages) and a cover letter to lee at fullrange.co.uk with the subject title: DA Position. Please note that the to …
Posted by (JavaScript must be enabled to view this email address) on Jun 18 at 05:45 PM, filed under
This just a press release from Birmingham Chamber. But I thought it was worth putting up here as it’s a good idea:
SMALL CHARITIES TO BENEFIT FROM PROFESSIONAL FILMMAKING EXPERTISE AT FRACTION OF THE COST THANKS TO MEDIA TRUST
Media Trust is launching its sixth series of Volunteer Filmmaking, a scheme that matches professional filmmakers with small charities to create short promotional films at a fraction of the normal cost. The 2010 scheme is now open for applications from any charity, not-for-profit or voluntary organisation with an annual turnover of less than £2 million. The short films, which can be up to five minutes in length, will also be guaranteed a broadcast slot on national television channel, Community Channel.
Now in its sixth year, Volunteer Filmmaking has produced more than 125 films for small charities in England working in a wide range of areas including disability, youth, community conflict, race relations, sport, arts and the environment.
Georgia Dussaud, Head of Content Production at Media Trust said: “A professional film can easily cost in the region of £10 000 to £15 000, so this is a unique opportunity for small charities to promote their work through film. Each …
Posted by (JavaScript must be enabled to view this email address) on Jun 17 at 08:23 PM, filed under
We recently made a film for Marketing Birmingham. If you’ve met any of us in person, or received an email, or looked at our vimeo account or been involved with us in anyway whatsoever you’ll have heard us banging on about it. A lot. I’m banging on about it here because right from the very start one thing MB had in mind (and they certainly had it right) was that the film we would make should be short. We hear this a lot from clients and it tends to go out the window as soon as there’s a draft edit. People get nervous about leaving stuff out even though it often undermines the purpose of the film, but MB, God love ‘em, kept chipping away, agreeing with us to take stuff out. Which was brilliant.
That’s what I love about this VW spot. It’s as long as it needs to be. Which means it’s short. It’s a brilliant idea, probably part of the campaign they did in the last year or two where they turned each of the …
Posted by (JavaScript must be enabled to view this email address) on Jun 03 at 03:20 PM, filed under
Last night I attended the Midlands 42 Under 42 Business Awards at Aston Villa FC, run by Insider magazine.
I was there as part of the YPECOE party (Young People’s Enterprise Centre of Expertise) who sponsored the event. Two of my fellow Young People’s Enterprise Partnership board members were nominated on the list of 42 – Stan Karpenko of Made By Young People, and Geoff Cross of CEN Group.
The now very established ‘42’ initiative was inspired by knocking a decade off the average age of those deemed to be the movers and shakers of the business world, instead looking to the business stars of tomorrow. Given that, I was actually quite surprised that the range of ages and experience of those on the list was really varied and included a few, although not many, at the very fresh-faced end of the scale.
It was good to see a creative industry peer Justin Eames take away the Innovation Award for his digital agency Fish In a Bottle. Congratulations also to Mark Manton from a client agency and neighbour of Fullrange at …
Posted by (JavaScript must be enabled to view this email address) on May 20 at 12:24 PM, filed under
Last night I heard on ITV Central news that the Children’s Society has recently been overwhelmed by a surge in the levels of child destitution in the Midlands.
I have just finished producing a DVD here at Fullrange with the Children’s Society for Unaccompanied Asylum Seeking Children (‘UASCs’). It’s aimed at helping young people understand the processes they need to go through and the different parties that can help them when they come into the country to seek asylum without the help of an adult. The DVD has been produced in 6 languages and will be used across the country to show to young people in open discussion forums with their social workers.
We wanted to take the approach of involving young asylum seeking children in the actual film-making and the communication of the messages, in order to make sure the DVD really addressed the issues that are relevant to the audience and did so in the right tone of voice.
Throughout the making of this film I was privileged to meet and work with some extraordinary young people who have amazing personal stories about their own journeys from unsafe homelands including Afghanistan, Iraq and Eritrea. I witnessed …
Posted by (JavaScript must be enabled to view this email address) on May 16 at 05:32 PM, filed under
If you go to this website here http://www.2weeks2makeitbrum.co.uk/ and scroll down to the bottom you might well notice our logo at the bottom. This is because we’re sponsoring this really cool event.
2weeks2makeitbrum is a competition aimed at bringing musicians and filmmakers together. All of the bands and artists that apply get their names put into a hat. All of the filmmakers get their names put into a different but slightly cooler hat (obviously) and the two get randomly paired up. Each filmmaker is partnered with a band or artist and they have two weeks to make a music video. At the end there are prizes and screenings.
It’s based on a concept that’s been run previously in South Yorkshire with a great deal of success and we’re really proud to be involved as sponsors. Bands get a free music video, directors get creative people to work with and everyone gets to work together to produce some really interesting videos.
Here’s last year’s winner but you really need to go check out the website:
Most importantly though, Birmingham filmmakers need to step up to …
Posted by (JavaScript must be enabled to view this email address) on Mar 30 at 08:17 AM, filed under
Keywords, SEO and metadata shouldn’t be jargon to anybody anymore, particularly in this industry or the wider sector that digital film production sits in these days. But the majority of companies aren’t making the most of the opportunities available to tag videos with proper, searchable metadata. Video has very good results for websites with interesting content but it is generally under utilised because people think the work is finished when the project is signed off, rather than putting it in place and then starting the journey.
This blog entry at Mediapost makes an interesting case for better tagging of online videos. The author, Ben Weinberger of Digital Smiths says we shouldn’t just be labelling, but defining a standard by which all video content is tagged. He’s talking mostly about TV. By automatically putting a verifiable list of cast and crew appearances it will be easier to get content in front of the people looking for it as well as being able to track usage. It makes sense to me but I think we could go further.
The argument has merit for all online video content, not just TV. A standardised framework for …
Posted by (JavaScript must be enabled to view this email address) on Dec 04 at 07:12 AM, filed under
Films For Firms
Here’s a guest post from our director of photography on our recent commercial. You can view the spot at http://www.stylebirmingham.com
When Fullrange Films first asked me to shoot their upcoming Television Advert for the Style Birmingham Brand, my immediate thoughts turned to the choice of camera. It is fair to say that the RED One was the only real choice for this production. The RED One camera kit fell within the budget constraints of a 2 day commercial shoot when compared to its 35mm film counterpart. Most importantly though, the RED One produces stunning images, it has a silky subtlety that is far beyond that of any HD camera and the results, when in the right hands, are intensely filmic. As a Cinematographer and as a RED One owner, I always take pleasure in working with this camera. When shooting the full 4k sensor, it gives such a high quality that as the image is processed down the production pipeline it retains the quality even when screened at a standard definition. Shooting 4k gives the Cinematographer, Colourist and CGI Artists more pixels, more resolution and ultimately more colour information. These elements were particularly evident for the Style Birmingham commercial …
Posted by (JavaScript must be enabled to view this email address) on Nov 01 at 01:22 PM, filed under
Films For Firms
There are five of us in the Fullrange team who are growing moustaches for the rest of this month for Movember 2009 and today is my last day clean-shaven…
Posted by (JavaScript must be enabled to view this email address) on Sep 21 at 07:53 PM, filed under
Films For Firms
There’s quite an interesting post at Video Insider about the death of the autoplay function. The three main reasons given are this:
1. Users hate it. Though not the most scientific way of doing research apparently searching twitter for autoplay video reveals some fairly heavy loathing of the function. I think this is like blog comments though. You can’t legislate for the people who have a lot of time on their hands and like to play on the internet.
2. It’s not real pre-roll. Having video be user-initiated is much more valuable to the advertiser because it’s being served to people who have more of an interest in the service.
3. It increases the cost of running the site. No doubt about that. Video is a bandwidth hog and you’re getting charged for server usage even if they’re not watching it.
All these things are true but the one that’s crucially missing is this - for those of us in the corporate video market, where a film is placed on a website and is asking to take up more than 30 seconds of a user’s time then analytics is a crucial part of the mix. Understanding who …
Posted by (JavaScript must be enabled to view this email address) on Sep 18 at 01:49 PM, filed under
Films For Firms
As of this morning we’ve become a member of Business Link West Midlands’ Approved Supplier Register. This means we’ll get a chance to pitch for film work that’s part of any of Business Link’s funded interventions, and they’ll pay for half our fees! It’s one of those things we’d been meaning to do for a while: don’t want to miss out on an opportunity, right?
Having met a few companies who seem to promote themselves specifically as having access to match-funding, I was wary of shouting about our recent accolade. But in fact Business Link were keen for us to refer clients to them and have even given us a logo to put on marketing materials! People we refer will undergo a business diagnostic which, in our case, was extremely beneficial in its own right (thanks Alice). We can even introduce people with a specific film project on the table already with a view to attracting match-funding from a variety of Business Link’s funding streams.
So: if you’re interested in undergoing a business diagnostic and seeing what support is out there - either wholly or partly funded - we’d love to introduce you to the people who’ve helped us. …
Posted by (JavaScript must be enabled to view this email address) on Aug 26 at 07:47 AM, filed under
Films For Firms
We occasionally get called to shoot focus groups in London for another company. It usually goes like this:
Researcher: “think of a powerful brand?” Focus groupie: “Apple”. Researcher: “you can’t say Apple. Pretend Apple doesn’t exist. Think of another one”. Focus groupie: “ummmmm…”
Apple’s branding is apparently so powerful it warps the reality that research companies exist in. Most companies don’t have this effect.
Pat Lapointe at Mediapost wrote this piece on the difficulties associated with measuring brand value. Branding has become a terribly complicated thing since the old days of sticking a piece of hot iron against a cow’s arse. For those of us with brands that don’t affect the space/time continuum I think brand value is mostly the first three or four words people think of when they hear your name.
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