All things cars

Now we’re getting to the fun part. Fullrange Films is gearing up to produce another automotive related film. We have a history of producing handover DVDs for Land Rover via the agency Freestyle New Media (who’ve just won the City and Guilds account, well done!) and we’ve worked with NBA Creative in Leamington to produce films for Modec who produce electric vans. So we’re back in the driving seat again with another vehicle based film, which is great news for us.

The script is up to version 2.2 and once we’ve got final approval we’ll be putting finishing touches to our storyboards and get into the full production planning process, actors, locations, shot lists etc. I don’t really have alot of industry related news for this post, I’m just excited about it all!

But the really fun part is the research, seeing what other people have done, how the automotive industry sells itself to consumers, communicating its strengths and marinating everything in decades worth of brand values. This is for a relatively expensive vehicle so we’ve been able to look at the higher end of the market. A …

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