Digital Marketing Masterclass

We’ve teamed up with digital marketing guru Andrew Gordon to put on a series of breakfasts to help you discover what digital marketing could really be doing for your organisation.

In a couple of tip-filled hours, you’ll discover how to:
• Get new customers via the web
• Convert visits to your site into sales enquiries
• Retain your customers using online
You’ll hear how to best to build your digital strategy and learn which web trends you should be keeping an eye on.
This enjoyable and interactive session will provide you with an overview of the main digital tools, techniques and buzzwords including:

• SEO and search engine marketing
• Online display advertising
• Email marketing
• Affiliates
• Data gathering
• Integrating on and offline marketing
• Tag clouds, Wikis and Mash-ups
• AJAX
• Social book-marking

The presentation will be followed by breakfast and the opportunity for professional networking.
For more information, visit fullrange.eventbrite.com