Fullrange
We tell stories. What's yours?
Handy Traveller
Prologue
Handy Group produces software that helps retailers make it easier for their customers to buy from them using their mobile phones. They do this by designing micro-sites that sit within their clients' websites, that are specifically designed to be viewed on mobile phones. These micro-sites handle the whole purchase - giving the customer benefits such as added security and one-touch purchasing options. Having won major clients in the travel services sector (airlines, hotels, car hire), Handy Group wanted to showcase their successful track record and broaden the appeal of their services in order to approach other clients and win new business.
The story
We knew the technology itself wasn't the main thing Handy Group's clients would be interested in - more important was demonstrating the end-user benefits to customers of the retailers looking Handy Group were approaching. We created an idea that told a story involving each of the main benefits in an interesting and visually appealing way. We created two characters: a girl working in an office who was miserable and bored, and her boyfriend. The boyfriend surprises his partner by secretly arranging a mini-break whilst on the way to her office by foot - all using his mobile phone to purchase car hire, flights, a hotel room and flowers. When he orders, bouncers appear to protect him and each time an order is confirmed, a character representing the respective service joins the group. Screen close-ups of the Handy Group software interface appear to demonstrate to the viewer how easy the service is to use. The boyfriend arrives to his partner's surprise and delight.
By creating a watchable and entertaining concept were ensured the film would captivate its audience and deliver the key messages it was intended to. The contents of the film allowed us to present a believable world to viewers who could imagine their own potential customers in the scene, and shooting the whole project with TV production values lent Handy Group's brand a high-gloss, high-quality tone.
Behind the scenes...
Having developed the concept, had full storyboards approved by Handy Group and scheduled the shoot, the project was filmed over two days of which involved arranging location access to several high-profile buildings and streets in Birmingham city centre (thank you to the wonderful Film Birmingham for sorting all that!). We used actors from our friendly casting agency Celex Casting to perform the parts and shot the majority of footage on a Steadicam - mounted HD camera, which allowed us to keep a free-moving shot for the street scenes.
And if you're interested, there's loads more behind the scenes photos.