Digital design agency Un.titled wanted to produce a short highly stylised film to showcase and promote the rising potential of Birmingham’s leisure offering, with a view to enhancing a client’s retail stake holding.
As part of this they also wanted the film to tell Birmingham’s wider story - capturing the history, spirit of industry and cosmopolitan success that is Britain’s second city.
This film needed to grab the attention of a sophisticated audience and then retain that attention tightly throughout. We knew style would be key to achieving this, and to showing Birmingham as a thriving hub of commerce, able to adapt and survive in the information age and expanding beyond wildest expectations.
We wanted this style to be pacy and packed full of attractive, iconic and interesting shots of Birmingham and its people, architecture, landscaping and leisure attractions. We wanted to achieve a fresh, younger skewed upbeat feel, which the right choice of music and graphics would also play a major part in.
We knew this approach would require ample footage of many locations to draw from, shot with a consistent overarching style. A large challenge brought to bear on this was the turnaround time needed by the client. Our sales team and in-house producer took their first calls with the client on the Tuesday – and we had delivered by the end of the next week! To achieve this we crewed two separate camera teams to work simultaneously over two days, and worked round the clock with Un.titled to secure access to over 20 locations.
We then worked throughout the weekend to complete the edit, grading, and graphics, using the ‘Edit Share’ facility to work simultaneously on the same project. Un.titled remained as closely involved in finishing the project as they had in planning it, visiting us to view the first cut. We also worked jointly with them to incorporate their graphic design ideas for the motion graphics, and a motion graphic illustrated ‘history’ section. They were also able to remain creatively involved right through to the end of the edit and colour grading process through our online client approval system.
Katy Short - Un.titled
We asked Fullrange to work with us in producing a promotional DVD film of 'the bigger picture - Birmingham'. The deadline was extremely tight, and we were advised by many other media companies that the deliverable was impossible in the time frame allocated, but Fullrange responded with a 'Can do' attitude that continued throughout the project.
Through many long hours and weekend slog the guys were completely dedicated to delivering on time and within budget. With many phone calls day and night, nothing was too much trouble.
The end result exceeded all expectations and our client was full of praise. We'd like to thank Fullrange for their general attitude towards work and sleepless hours dedicated to our project. Thank-you guys!!